Press kit

Writing about Pupik?

Everything you need to write about Pupik: who we are, our logos, images of the app and the founders.

About Pupik

A calm digital playroom rooted in Jewish life

Pupik is a digital playroom for children ages 2 to 8. Created by parents Mai Knoblovits, a designer, and Javier Schvindlerman, a developer, it brings Jewish life into playful activities to create, explore and discover, with a gentle pace and no ads, scores or pressure to keep playing.

The idea began at home, as small digital spaces the founders made around their own children’s interests, with room to experiment, make things and discover familiar parts of Jewish life through play.

Its growing collection of activities spans art, music, construction, letters, early coding, early math, memory and problem-solving. Many have different levels, so children explore according to their interests and abilities. Minimal text, large touch targets and a calm pace help young children explore at their own pace.

Pupik is available in English and Spanish on the web at pupik.app and on Google Play, with the App Store coming soon.

Logos

The logo and the app icon.

Full colourSVG PNG

App iconPNG

Pupik, up close

Images of the app for your story, ready to download.

These images may be used in editorial coverage of Pupik. Please credit Pupik.

I Spy on a laptop — I Spy · LaptopDownload

The shelf on a laptop — The shelf · LaptopDownload

The costume box on a laptop — The costume box · LaptopDownload

Sticker album on a laptop — Sticker album · LaptopDownload

The Rosh Hashanah post on a laptop — The Rosh Hashanah post · LaptopDownload

Two of each on a laptop — Two of each · LaptopDownload

Before Shabbat on a tablet — Before Shabbat · TabletDownload

Clean the streets on a tablet — Clean the streets · TabletDownload

Play a tune on a tablet — Play a tune · TabletDownload

Shabbat table on a tablet — Shabbat table · TabletDownload

Light the lights on a phone — Light the lights · PhoneDownload

The glass window on a phone — The glass window · PhoneDownload

Before Shabbat on a phone — Before Shabbat · PhoneDownload

Pupik's welcome screen on a phone held upright — Welcome screen · PhoneDownload

The Pupik shelf of activities on a phone held upright — The shelf · PhoneDownload

Founders

Mai and Javier

Pupik was founded by Mai, a designer, and Javier, a developer, parents who began by building calm spaces to play for their own young children. It brings together low-stimulation design, the skills children grow at this age and the many ways of living Jewish life, open to every community.

Three photos to download, JPG, about 3000px

Landscape 0.7 MB

Square 1.2 MB

Vertical 0.7 MB

These images may be used in editorial coverage of Pupik. Please credit Pupik.

Fact sheet

Pupik at a glance

For: Children ages 2 to 8
Plays on: Web browser on desktop, tablet and phone; Android app available on Google Play. iOS app coming soon.
Languages: English and Spanish
Promise: Calm Jewish play at each child's pace, with no ads, scores or pressure to keep playing

Download the fact sheetPDF · 454 KB

Media contact

Javier Schvindlerman

Co-founder, Pupik

hello@pupik.app

We’re happy to set up an interview, share more images or give you access to the app.